Illustrative stories with real traits
We use four examples to illustrate how life situations would roll with their current weight. Additionally, we present an alternative scenario of the impact of sustainable lifestyle changes.
Marko (35): Single engineer in Helsinki
Without improving himself no one is going to come and improve his life for him.

Marko’s current markers:
- NUTRITION: Coping
- BODY: Coping
- SAFETY: Coping
- LOVE & BELONGING: Coping poorly
- ESTEEM: Coping well
- SELF-ACTUALIZATION: Coping poorly
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MARKO’S SITUATION: The stability of the situation is passivating

Marko is not feeling that great.
- THE BODY FEELINGS DO NOT FORCE ACTION: Marko is a “averagely healthy knowledge worker”, which means that the constant shoulder pain, back aches and tiredness seem mundane. His stomach is slowly softening: “It’s coming with age”, he laughs, with underlying worry.
- THE LIMITED SENSE OF CONNECTION BOTHERS HIM: Marko rarely takes the trouble to initiate a friends’ gatherings weeks away. Marko hopes to find a wife, but online dating is painful.
- SELF-ACTUALIZATION IN THE FORM OF CONSUMER CHOICES: Marko thinks he expresses his preferences by eating his favorite restaurant food, watching his favorite TV shows, and following the world through chosen channels. Information, contact, and entertainment rotate alternately or simultaneously on the screen of TV, computer and phone. When he was younger, Marko had creative projects and read books. In a relationship, they went on dates and trips.
- MARKO IS A FLEXIBLE EMPLOYER: Marko believes that small tasks in the evening are not a problem. Colleagues are used to Marko’s flexibility in asking for help late. When working remotely, Marko’s work and leisure time do not have a clear beginning and end. Marko feels compensated for his efforts. However, Marko is not aware of the cost of his flexibility.
- NUTRION INTAKE IS PARTIAL AND HE COOKS WITH MINIMUM EFFORT: Marko orders food deliveries to his home, eats in restaurants and buys microwave meals. Sometimes he cooks quick meals. The spacious kitchen is filled with kitchen utensils from the previous relationship. Starting to cook feels like a big chore in a chaotic kitchen.
MARKO’S SCENARIO I: No change without surprising luck that turns things around
Marko’s life becomes small and shadowed:
- BODY WEAKENS: Pain, weight gain, and inertia bothers him more often.
- BURDENED BY LOSS OF HIS FATHER: Marko’s father dies of a long-standing heart condition. Marko feels burdened knowing his body is going down the same path as his father’s without sense of agency that he could change that.
- SELF-ESTEEM LOWERS: Marko does not feel accomplished or seen.
- NO CONTROL: His sense of safety has decreased because he feels that he is deteriorating on all fronts. Any setback can lead another life aspect to decline below deprivation.
- NO LOVE: Dating has been mostly profile swiping and chatting. Marko is ready to give up, overwhelmed by dating disappointments.
- FRUSTRATION INCREASES: Marko is passively angry at the world, and even more at himself. He holds grudges and finds life joyless.
MARKO’S SCENARIO II: Own attempt to change
Marko reads the Leaner Hunter-Gatherers‘ website and is inspired to become a better version of himself. Marko hopes to find a life partner to support his transformation.
- PLANNING AT THE COST OF DOING: Marko believes that “Well planned is half done”, so he searches, plans and overthinks. In addition to making changes, he spends the rest of his time figuring out and comparing habit changes instead of recovering.
- UNCERTAIN BEGINNING AT THE GYM: Uncertainty about movements, self-consciousness about potentially embarrassing noises and discomfort with the weights lead Marko to be wary of testing his limits.
Exercising over time becomes a bit more comfortable, but not great. Marko finds the gym an unfamiliar place, and experiences a high threshold to even ask if the equipment is free. - NUTRITION IMPROVEMENT IS EASILY PAUSED: Marko starts to cook more varied meals in larger quantities more often. He orders healthier meals delivered and reduces his intake of snacks. However, dietary improvements are easily put on pause by illness or disappointments.
- ACTIVATING WITH DATING IS CONSUMING: Marko creates profiles for several platforms to fish in the big sea. In between work and self-development, he swipes and chats. One disappointment after another, and over time he’s tired of opening applications.
- MARKO HAS NOT LIMITED HIS WORKING HOURS: Marko feels he is a trustworthy asset at work, which he believes is largely due to his flexibility. He answers work emails in the evenings, sometimes from the gym.
- OVERALL LOAD IS TOO MUCH: Marko has either been working, planning or implementing his change process. The positive effects of the change are not yet visible, but the workload has been heavy.
- VACATION AS A BREAK FROM SELF-DEVELOPMENT: After all efforts, Marko feels he needs a break. The inactivity during the holiday period, unhealthy eating and excessive alcohol consumption make it difficult to continue his efforts after the vacation.
- FATHER’S DEATH IS THE LAST STRAW: Marko’s father dies of a long-standing heart condition. Marko’s capacity has been at its limits, and his father’s death comes as a shock. Facing death is a reminder of the finite nature of life, but the thought is rather burdensome, and Marko withdraws to his home.
- AFTER 10 YEARS: Marko has found a woman who is mourning the loss of her mother, which connects them. The relationship is not passionate, but understanding.
Marko’s health is slightly better than his father’s at the same age, but not significantly so.
Life isn’t great, but it’s not bad either.
MARKO’S SCENARIO III: Leaner life with our help
Marko wants to ensure sustainable lifestyle changes. This can be his most significant life quality enhancing expense, he thinks. At least it’s better than his previous spending on a big TV and a sofa, which mostly passivate him.
- LIMITING WORK TO OFFICE HOURS: We point out that Marko has decided to volunteer as an on-call knowledge worker. We come up with practical solutions to limit work hours to office hours. To Marko’s surprise, his colleagues appreciate his proactive and clear boundary-setting approach more than his flexibility.
- ALEX GETS A STRONG START TO GYM WORKOUTS: Soon Marko knows the gym program Alex has created and performs movements confidently. He learns to test his limits to progress. Marko finds the gym environment comfortable and visits regularly. In addition to gym training, we encourage walks outside while listening to something engaging.
- HEIDI GUIDES THE DECLUTTERING PROCESS: With Heidi’s guidance, Marko gets his kitchen in order over the weekend to streamline cooking. We create a clear plan to organize the rest of the apartment, which Marko will implement over time. A better functioning home increases Marko’s motivation to take better care of his surroundings.
- ENCOURAGING JOY AND PLANNING TO COOKING: Through our discussions, Marko overcomes his previous negative attitudes towards cooking, freeing up new energy for it. Marko starts to prepare most of the meals he eats at home himself. He learns to enjoy cooking while listening to audio books.
- ENCOURAGING HIM TO DIVERSIFY LIFE BEYOND SCREENS: Based on our discussions, we encourage Marko to take up literature that interests him. At first, he learns to relax with books, but soon catches up with an old hobby. Marko becomes inspired to make wooden furniture, which we encourage him to try.
- WITH SOME CONFIDENCE MARKO CHATS WITH A FREQUENT GYM-GOER: Marko begins to chat with the frequent gym-goer between sessions, initially about training. Soon the conversation expands to the literature Marko has read. At some point they exchange phone numbers to arrange joint training sessions.
- FATHER’S PASSING IS NOT THE END OF THE WORLD: Marko’s gym friend supports Marko as he faces the death of his father and encourages him to rely on his family. Marko is relieved by the habit changes that has separated him from his father’s heartsick path. It is easier to face death with better mental and physical capacity and by relying on others.
- 10 YEARS LATER: Marko is married to a woman who likes similar literature. They go on walks having long conversations and on holidays they head for hikes. Marko works out regularly with his gym friend. Marko has been making wooden furniture in a public workshop for years and runs woodwork workshops for those interested. Marko is planning a career change towards a more interesting business.
Life is pretty good. Most importantly, Marko experiences agency and belonging in his life.
Sofia (28): City woman looking for love
A little bit of everything all of the time turns out to be too much yet far too little.

Sofia’s current markers:
- NUTRITION: Coping
- BODY: Coping
- SAFETY: Coping
- LOVE & BELONGING: Coping poorly
- ESTEEM: Coping well
- SELF-ACTUALIZATION: Coping poorly
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SOFIA’S SITUATION: Social butterfly looking for love

- LIFE DOESN’T ROCK: Sofia has found interesting activities and work, but something is always snagging. Sofia has many nice friends whom she supports whenever they need. She exercises and eats relatively healthy, but gets sick often and her body aches.
- NO ROUTINES: Too rigid routines seem dreadful, and a very ordinary everyday life feels daunting.
- WORKED-UP: ‘Live hard and die young’ type partying and ‘Sex and the City’ type dating have always seemed appealing. If you keep falling forward, isn’t that running?
- TOO LITTLE RECOVERY: Sometimes she is so exhausted that she can’t get out of bed at the weekends.
SOFIA’S SCENARIO I: No change without surprising luck that turns things around
Sofia’s life is not improving. On the contrary:
- LESS ENDURANCE: Infrequent sleeping and eating start to take a harder toll than when she was younger, and she is not able to live as wildly as she used to.
- BODY WEAKENS: Irregular exercise and diet will gradually lead to weight gain and more restless sleep. Her body is weaker than it looks and Sofia often falls ill.
- HUSTLING FOR LOVE: Sofia uses most of her cognitive-socio-emotional capacity to search for love. She meets new acquaintances and disappointments in a consuming way.
- RETAIL THERAPY: She does not build anything lasting for herself while living her “Sex and the City” saga. Instead, she online shops clothes to momentarily enjoy the retail therapy rush of “new me” (like Carrie).
- PRONE TO BURNOUT: Given that her life is so consuming, an intense period at work and a bad break-up is enough to burn Sofia out.
- LOST WITH HERSELF: Experiences start to seem repetitive and the vast quantity of relationships begin to look like an empty shell. Who am I outside my relationships? What does life have to offer me?
SOFIA’S SCENARIO II: Leaner life with our help
Sofia wants a stronger sense of agency in her life. She hires the Leaner Hunter-Gatherers team to ensure a better direction.
- BETTER PLANNING FOR WORKOUTS: With Alex’s coaching in the gym, Sofia’s workouts gain certainty, structure and, above all, regularity. She starts calendaring her training times to invite friends to join in. Her physical fitness starts to improve.
- FUELING HERSELF WITH MEAL PREPPING: It’s easier to enjoy life when nourished. Preparing food at convenient times gives her flexibility to come home and heat food straight from the fridge. We agreed that Sofia will start meeting her friends more often over home-cooked meals or talking on the phone while cooking.
- MORE INTENTIONAL DATING: We suggest that Sofia focuses on just one dating app instead of many. With a profile that more clearly presents her values and personality, the quality of the matches will be more appropriate for her. Sofia consciously opens the app at moments of her choosing, instead of reacting to alerts.
- FROM CYCLE TRACKING TO PREDICTION: With Heidi’s guided menstrual cycle tracking, Sofia learns to anticipate more energetic and tired times of her cycle. This reduces surprises in sudden tiredness. She can now anticipate previously uncontrollable feeling of wanting to hit the town. She feels great for gaining agency over her own cycle.
- GETTING TO KNOW HERSELF BETTER: Our discussions have brought insights. Clarity has brought peace of mind and understanding of herself. She has started to write down her worries, creating clarity on the issues that weigh on her.
- FEELING CONTROL: Stronger agency over her well-being and life has made Sofia calmer. Instead of being reactive, she makes weekend and holiday plans in advance. When dating, she expresses herself more clearly and knows when to say “no thanks”. Finding love is a more manageable process when people encounter Sofia who takes care of herself instead of seeing her in chaos.
Laura & Matias (40): Family with small kids
Life without structure and tenderness develops into a tedious hamster wheel.

Laura’s & Matias’ current markers:
- NUTRITION: Coping
- BODY: Coping
- SAFETY: Coping
- LOVE & BELONGING: Coping
- ESTEEM: Coping well
- SELF-ACTUALIZATION: Coping poorly
Click each block open to read more.
LAURA’S & MATIAS’ SITUATION: Constant responsibilities with too little slack

- CONTINUOS RESPONSIBILITIES: It feels like couple’s life is a continuum of professional and family responsibilities.
- REACTIVE STATE: They live a reactive life, reacting to piles of laundry or to the need of organizing things. It seems as if there is always a mouth to fed.
- MESS REGARLESS OF DOING CHORES: They are constantly doing household chores, but the home doesn’t feel organized, with closets full of things from different stages of their lives, from their own university years to kids’ toddler years.
- TOO LITTLE RECOVERY: In the evenings, after each day filled with chores, parents curl up on the couch to eat treats and watch episodes of TV series at the expense of a good night’s sleep.
- WARMTH FADED: Life feels like a consuming hamster wheel, with little joy or intimacy between the couple. Life seems to be too much, but at the same time too little.
LAURA’S & MATIAS’ SCENARIO I: No change without surprising luck that turns things around
Their lives continue to be tedious and consuming:
- THEY BECOME CO-WORKERS: Couple starts to be more like two individuals dividing and tackling responsibilities between themselves both doing their designated tasks individually without much emotional support.
- TRAPPED IN A HAMSTER WHEEL: Both feel trapped in a life they never wanted to have. Both find themselves counting when their kids take care of themselves. “When will we get our lives back?”
- BODY WEAKENS: Neither have enough time to take care of themselves: They put on weight and ache more often.
- RESENTMENT: Instead of having tender feelings towards each other, there is more often resentment against one another. And against themselves. Younger, childless colleagues seem enviably energetic.
LAURA’S & MATIAS’ SCENARIO II: Leaner life with our help
Laura and Matias want a thrive now, not after their children are grown. They hire Leaner Hunter-Gatherers team to ensure their turnaround using their limited capacity productively.
- MORE RECOVERY: We agree to reduce the number of TV marathons for other types of evening activities. We find ways for the couple to calm down close to each to make it easier and earlier to settle down for a good night’s sleep. The day’s responsibilities are easier to tackle when rested.
- VITALITY FROM EXERCISE: Alex instructs the couple a gym workout that they can do together and separately. We find ways for them to work out once a week together and once a week separately. The couple enjoy regular work outs together with clarity and confidence. With good coaching, they get the most out of the time they spend training, and notice positive improvements in their bodies from the first few months.
- MEAL PREPPING ADDS FLEXIBILITY: Better planned preparation of larger meals allows for flexibility in family meals. They prep either as the whole family together kids participating or one parent separately. Planned prepping is more pleasant compared to less planned cooking for already hungry children.
- HOME DECLUTTERING BRINGS CALMNESS: Home maintenance becomes easier with Heidi’s guidance in sorting through and organizing the household goods. An organised home is easier to tidy up, which brings peace of mind. Items are easier to find at their logical places on shelves that hold only useful items. It’s more convenient to invite people to visit or babysit when the fridge is stocked with prepared food and the house is clutter-free.
- LIFE IS BRIGHT AGAIN: Exercise and better recovery have increased energy levels. The more manageable home and more structured meals have brought a sense of control to everyday life. Rest and intimacy have increased a sense of connection and warmth between the couple. The couple is more eager to plan activities together and as a family with their freed-up resources. There is light in their lives again.
Maria (50): Married, soon empty nester
What happens when motherhood is not a full-time job anymore?

Maria’s current markers:
- NUTRITION: Coping
- BODY: Coping
- SAFETY: Resource
- LOVE & BELONGING: Coping well
- ESTEEM: Coping
- SELF-ACTUALIZATION: Coping poorly
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MARIA’S SITUATION: A supporting act in family members’ lives

- A NEW LIFE-STAGE: Two teenage children will be leaving the nest in a few years, and the oldest has already moved. Maria has been gathering the family around the table by cooking tasty dinners for a couple of decades. Nowadays, teenagers eat on their own time, and asking about their schedules is frustrating. Her husband has his own hobbies and networks, to which Maria is not attracted.
- EXTRA CALORIES ON THE WAIST: The food is tasty, but not very healthy. Wine, cheese and other delicacies have accumulated around the waist. Dinner has been the family’s main meal, so Maria is used to eating more lightly and snacking throughout the day. She has tried several diets in her life, but weight has always bounced back.
- IRREGULAR EXERCISE: Maria enjoys being outdoors and is a keen exerciser. Some years ago she had a one-off gym starter session, and has been going to the gym every now and then.
- ABUNDANCE OF STUFF: The family lives in a big house where the children have grown up. The home is full of stuff from more than a couple of decades, from the children’s babyhood to young adulthood. Cleaning the house and finding things takes a lot of energy, which can feel like a familiar chore.
- SLEEPING PROBLEMS: Maria doesn’t sleep well. Without knowing why, she often finds it difficult to fall asleep and often wakes up at the crack of dawn. To keep herself awake during the day, she drinks large quantities of coffee throughout the day.
- FACING EMPTINESS: With her children needing her less, Maria has begun to wonder what life has to offer her without finding a clear answer. Life has been good so far, but the years ahead seem less promising.
MARIA’S SCENARIO I: No change without surprising luck that turns things around
Maria becomes a shadow of her past without proactive changes:
- BURDENED BY THE HOUSE: Cleaning is time-consuming, with surfaces and items collecting dust everywhere. It takes time to find things..
- CLINGING TO REMAINING MOTHERHOOD: Maria is passively on standby to serve her children. However, the children do not really appreciate the service attitude while becoming independent.
- LOST IDENTITY: Who is she outside of her professional and parental identities? What would her own agency look like instead being a supporting act?
- COMFORT FOOD: Hedonistic food brings momentary pleasure to life, but turns into extra weight.
- HEALTH ISSUES: Despite occasional activity, weight gain is felt in the heart, which has made exercise more uncomfortable. Increasingly, her joints and back ache.
- SLEEPING PROBLEMS WORSEN: Nights are spent worrying absent-mindedly, and it is increasingly difficult to wake up.
MARIA’S SCENARIO II: Leaner life with our help
Not wanting to fade away once her children become independent, Maria hires the Leaner Hunter-Gatherers team to increase vitality to her new phase of life.
- MEAL PREPPING ADDS FLEXIBILITY AND LEANER NOURISHMENT: By preparing larger and more plant-based meals, children can eat flexibly around their schedules and the whole family eats healthier.
- BETTER MEAL FREQUENCY: Alex guides a more even meal frequency during the day and around physical activities. We recommend to reduce coffee consumption and enjoying it earlier. By eating more at day time Maria feels more energetic and less hungry at dinner.
- FERMENTED FOODS HELP WITH WEIGHT MANAGEMENT: As a keen cook, Maria starts making kimchi and sauerkraut. She discovers the effect of naturally fermented foods on her appetite and she no longer craves treats that often. Overall, the weight management feels refreshingly sustainable compared to previous yo-yo diets.
- MORE REGULAR AND HEAVIER TRAINING: Alex updates Maria’s training program. He instructs her to do it with confidence and, above all, with regularity. Training becomes more enjoyable when she has a more productive structure in her workout and she is more nourished when exercising. Soon enough, Maria starts to see progress in her training – something she didn’t expect at her age.
- ENGAGING CHILDREN IN HOUSEHOLD CHORES: Maria starts hold her teenagers accountable for taking care of the home based on our suggestion. Everyone is taking on clearer roles, and both children are handling one meal prep a week. The children respect more their more demanding mother and are happier with themselves when they are trusted with adult responsibilities.
- HOME DECLUTTERING: Heidi leads a home decluttering project with the whole family participating. First, she instructs everyone to go through their rooms and organize their belongings. The second time, they go through the common areas, such that Maria and her husband decide what to keep and what to organize.
In the end, the organized home feels less like an anchor, which makes Maria think about moving to a smaller home when the children move out. - TRAVELING AS SELF-ACTUALIZATION TO GET TO KNOW HERSELF: Based on our discussions, Maria would like to travel more walking in beautiful environments and getting to know new cultures. Teens can be left with their father to practice independence, as Maria travels now rather than when she will be retired.
- THE NEW LIFE-PHASE IS INSPIRING: The children have taken more responsibility for their learning wanting to be independent. Maria is thrilled to experience that she is eating better than before, while weight management has become easier. Thanks to improved exercise and nutrition, her body feels more energetic and stronger. Maria sleeps well after exercising properly and drinking less coffee. Traveling has improved Maria’s connection to herself and desires for new activities. She finds it inspiring to support her children’s independence and having her own energizing activities.
Supported and well-planned change
Example stories show the power of better habits. As in the example stories, we map out current lifestyles, based on which we create prioritized plans. With coaching, we support the change process such that new habits take root. When life is more energetic, it is easier to improve performance, find ways for self-actualization and connect with others.
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